Estimated revenue
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YouTube RPM by Country Calculator
US views pay far more per thousand than most other countries. Enter your view mix and per-region RPM to get a blended RPM and a realistic revenue estimate.
Last updated — rates and figures change over time, so always confirm with the current source.
Shares are used as relative weights, so they don't need to add up to exactly 100.
blended RPM across your viewers
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Revenue per 1k views
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RPM varies hugely by niche, ad format and month — treat these as planning numbers, not guarantees. The biggest lever is the share of views from high-RPM countries.
Why geography matters for RPM
Advertisers pay far more for US, Canada, UK, Australia and Western EU viewers. Two channels with the same views can earn very different money — the one with the richer view mix wins. If most of your audience is low-RPM regions, niche-specific sponsors and memberships often beat pure ad revenue.
Frequently asked questions
What's a good YouTube RPM?
US-heavy finance and tech channels can see $8–20+, while global general content often lands $1–4. Your blended RPM is a weighted average of your viewers' countries.
How do I find my RPM by country?
In YouTube Studio, go to Analytics → Revenue and filter by country. Divide each country's revenue by its views (per 1,000) to get its RPM.